What is Camera Ready Art?

Posted by on May 20, 2014 in Artwork, Blog | 0 comments

What is camera ready art?
“Camera ready” refers to art and copy that is ready to be transferred to film without any retouching. Retouching includes art that has to be redrawn or reworked on the computer, or by an artist.

How do I obtain camera ready art?
If you have had anything printed before such as business cards or letterhead etc., you can ask your printer for their files. We can also request your logo from your printer. Keep in mind that we must wait for the printer to send us what they have before we can process your order.

Following are the files we accept…
.ai (Adobe Illustrator) – This is usually* considered good art; all fonts must be converted to curves or outlines.
.eps (Encapsulated post script) – This is usually* considered good art. An .eps is a universal vector format.

*We say “usually” because the below formats can be embedded in the above files and saved as the above files, but the “bad” art is still in the file and it would need to be redrawn. We always need to open the files to see if your art is usable or if it needs to be redrawn.

Art that needs to be redrawn…
.jpeg, tiffs, word documents, power point and bitmaps all need to be redrawn. We need to see the art to quote the art charge.
.pdf (Adobe Acrobat) files usually have to be redrawn unless they were originally created as camera ready art and saved in a format that we can extract the vector art.

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