print media

What’s in a Name? Profit.

Does your company have a “directed” marketing strategy with your clients and potential clients? Recent studies show continued growth in personalized mail. Here are some interesting facts thrown out by the United States Postal Service: “In 2009, 28 percent of mail pieces were personalized. In 2010, that figure jumped to 34-percent, making a remarkable 21-percent increase. But last year, personalization saw even bigger increases, with seven of the 10 months studied registering variable data printing (VDP) usage even higher than 34 percent. Overall, the 2011 numbers represented a 46-percent leap from the 2009 levels.” Companies and organizations are using prospect data in order to personalize their mail more than ever. Call us today and see how we can help you personalize your mail marketing strategy....

Read More

Do You Have a Marketing Strategy?

Do You Have a Marketing Strategy?

Marketing Strategy What are the expectations of the effort? If you don’t get the results then what? One of the biggest mistakes many make with their marketing efforts is there isn’ t a clear plan. Before you purchase anything work the plan inside and out. One of the strengths at Steele Creek Printing is we have the ability to look at all aspects of a marketing plan and make sure each area works with the other. From print to direct mail to web based efforts it is important to understand the multi-channel approach. Also how all of this relates to promotional products, ad specialties, logo apparel and keeping your Brand consistent. Having all of this available as a single source provider brings both a savings in time and money to you....

Read More

Is Your Brand Consistent?

Is Your Brand Consistent?

Brand Consistency This month I want to focus on brand quality and consistency. It is very important that you put out a clear and consistent message in all of your marketing. Many times I have seen that when a company “piece mills” out different items to different vendors the quality of their brand is lost or diluted. This also creates headaches and lost time while working with multiple vendors – time lost that could have been invested running your business and closing deals. I want to highlight one of our clients, Schultz Custom Homes and Remodeling. They have utilized our services to manage their branding. Janet and Tom consulted with their account manager Carol Bell. They made the decision to place their trust in her and Steele Creek Printing to manage their company’s branding. They’ve told me that they are very pleased with the “professionalism and quality we bring to the table.” The image below shows how everything came together for an outstanding presentation. For some additional images click here. There is a link to the right that has a flyer that highlights many of the tradeshow items used. I invite you to take a look. I can’t stress enough the importance of how all of this works with your printed collateral as well as your internet driven marketing. Printing is the backbone of our operation, but as you can see we can help you deliver a consistent message across any media. Charles Wilkerson President PS: I would encourage you to consult with us today and let us manage the process for you, and you can get back to what you do best....

Read More

QR Codes Will Take Your Print Advertising to the Next Level

QR Codes Will Take Your Print Advertising to the Next Level

QR CODES – What are they and can they help? Almost every marketing publication in the last few months has highlighted this topic. You may have already seen them and did not even pay attention to them. The simple way of describing these funny little symbols is they make print media intergrate more easily with your electronic media. If you are a smartphone user you can scan this code and it will direct you to whatever is programed into the code. The applications are nearly endless. And, since the Charlotte/Metro area is ranked in the top 10 cities in the country of smartphone users, you can see how this should be a part of your marketing. Contact us today and let’s discuss how to add this valuable code to all your marketing....

Read More
Scroll Up
Visit Us On FacebookVisit Us On TwitterVisit Us On YoutubeVisit Us On LinkedinVisit Us On PinterestCheck Our Feed