print advertising

Top 3 Reasons Why You NEED Business Cards In 2016

Top 3 Reasons Why You NEED Business Cards In 2016

There are many rumors that print media is slowly fading away with all the new technology being offered. But that’s not the case. Business cards are not just tiny tangible items, they are the key to first impressions. Here are just a few reasons why you should still be using them in the digital age.   1. Lack of Nearby Resources  It’s hard enough trying share your business line with the potential client you just connected with at Starbucks, especially when those resources aren’t around. Handing them a business card will ensure they get all your information.   2. Special Event Swapping information digitally can be impersonal. Business cards are suppose to be your first impression on a potential client. You don’t want to ruin that by coming off as unprofessional. Always be prepared!   3. Time Crunch You never know when you could be at the grocery store, a bar or even a dentist appointment and you spark up a conversation about your brand with a stranger. In these situations, you might not have time to pull out your phone and save their contact info. Business cards were designed for people on the go!   Before you swear off print forever, consider the facts. We will still be carrying business cards for many years to come.   Steele Creek Printing can help! We specialize in all kinds of print media, especially business cards.   Get started at http://steelecreekprinting.com/get-started/...

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Direct Mail Campaign Success

As we move forward in today’s social media environment, we cannot forget that getting direct and personal is not  a wasted effort. Direct mail campaigns, done correctly,  can catch the potential client’s eye and draw them into a call to action. Five tips to help your direct mail campaign succeed: 1. Cultivate the perfect list and craft targeted messaging. Make every piece count. Identify your target audience and create a message to fit each target appropriately. Continually refining your data for more campaigns, to create successful future campaigns. 2. Personalize content and be personal. With digital printing it is easier than ever to personalize a mail piece. Use their name, their company, interest and any relevant information in your data base for a responsive campaign. 3. Be specific with your call to action, and focus on just one. Be clear about your call to action, make it easy for the potential client to see and want to pursue.  4. Include a way to track performance, then test and measure what works. Ensure that your efforts are not wasted on your campaign. Make sure to include text or a number on your direct mail piece so that you can track your campaign performance. A good way to do this is to include a promotional code or to ask “How did you learn about us?”.  5. Continually optimize and be consistent with direct mail efforts. Going back to number one, you want to continually refine your data for each campaign. Prepare, Test, Measure, Analyze, Modify and Repeat. These steps are to ensure a successful direct mail piece campaign. Our sales reps are well versed in what it takes to make a successful direct mail campaign.  Want to learn more?  Give us a call or drop us an e-mail – we can show you ways to make your direct mail campaign a great success! Contact David Woodall at 704-697-1754 or by email david@steelecreekprinting.com...

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Business Card Blunders

Business Card Blunders

Take a look at your business card. What do you see?  Does it stand out among all other business cards? Your business card is essential in your marketing and branding efforts. It is most often the first marketing piece your potential clients will see. Will it make a lasting impression or will it become something they just toss away? Below is a link for a great article that names the top five business card blunders. When designing your business cards, watch out for these mistakes. Click HERE to read the article.  ...

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How to Choose the Right Paper

How to Choose the Right Paper

Choosing the right paper for your printing project can be a difficult task. The paper you choose can make or break your project.  At Steele Creek Printing, we offer a wide variety of stock.  Our experienced sales team can help you select the right paper for your next project Here is a great article with 10 tips to follow when selecting paper for a project. Click here to read the article....

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What’s in a Name? Profit.

Does your company have a “directed” marketing strategy with your clients and potential clients? Recent studies show continued growth in personalized mail. Here are some interesting facts thrown out by the United States Postal Service: “In 2009, 28 percent of mail pieces were personalized. In 2010, that figure jumped to 34-percent, making a remarkable 21-percent increase. But last year, personalization saw even bigger increases, with seven of the 10 months studied registering variable data printing (VDP) usage even higher than 34 percent. Overall, the 2011 numbers represented a 46-percent leap from the 2009 levels.” Companies and organizations are using prospect data in order to personalize their mail more than ever. Call us today and see how we can help you personalize your mail marketing strategy....

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