marketing plan

Direct Mail Campaign Success

As we move forward in today’s social media environment, we cannot forget that getting direct and personal is not  a wasted effort. Direct mail campaigns, done correctly,  can catch the potential client’s eye and draw them into a call to action. Five tips to help your direct mail campaign succeed: 1. Cultivate the perfect list and craft targeted messaging. Make every piece count. Identify your target audience and create a message to fit each target appropriately. Continually refining your data for more campaigns, to create successful future campaigns. 2. Personalize content and be personal. With digital printing it is easier than ever to personalize a mail piece. Use their name, their company, interest and any relevant information in your data base for a responsive campaign. 3. Be specific with your call to action, and focus on just one. Be clear about your call to action, make it easy for the potential client to see and want to pursue.  4. Include a way to track performance, then test and measure what works. Ensure that your efforts are not wasted on your campaign. Make sure to include text or a number on your direct mail piece so that you can track your campaign performance. A good way to do this is to include a promotional code or to ask “How did you learn about us?”.  5. Continually optimize and be consistent with direct mail efforts. Going back to number one, you want to continually refine your data for each campaign. Prepare, Test, Measure, Analyze, Modify and Repeat. These steps are to ensure a successful direct mail piece campaign. Our sales reps are well versed in what it takes to make a successful direct mail campaign.  Want to learn more?  Give us a call or drop us an e-mail – we can show you ways to make your direct mail campaign a great success! Contact David Woodall at 704-697-1754 or by email david@steelecreekprinting.com...

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Floor Your Clients

Floor Your Clients

Ok, you’ve put your logo on your vehicles….. You’ve got your sign out front of your business….. But, have you thought about the last blank canvas?  Floor graphics can be used as decorative elements, a way to direct customers and for advertising. Have you looked down at your companies floor lately?  Why not take the next step and market to your customers while they are standing in your office, sitting in the lobby or right when they walk in. Floor graphics make a statement about your company from the ground up....

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What’s in a Name? Profit.

Does your company have a “directed” marketing strategy with your clients and potential clients? Recent studies show continued growth in personalized mail. Here are some interesting facts thrown out by the United States Postal Service: “In 2009, 28 percent of mail pieces were personalized. In 2010, that figure jumped to 34-percent, making a remarkable 21-percent increase. But last year, personalization saw even bigger increases, with seven of the 10 months studied registering variable data printing (VDP) usage even higher than 34 percent. Overall, the 2011 numbers represented a 46-percent leap from the 2009 levels.” Companies and organizations are using prospect data in order to personalize their mail more than ever. Call us today and see how we can help you personalize your mail marketing strategy....

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Do You Have a Marketing Strategy?

Do You Have a Marketing Strategy?

Marketing Strategy What are the expectations of the effort? If you don’t get the results then what? One of the biggest mistakes many make with their marketing efforts is there isn’ t a clear plan. Before you purchase anything work the plan inside and out. One of the strengths at Steele Creek Printing is we have the ability to look at all aspects of a marketing plan and make sure each area works with the other. From print to direct mail to web based efforts it is important to understand the multi-channel approach. Also how all of this relates to promotional products, ad specialties, logo apparel and keeping your Brand consistent. Having all of this available as a single source provider brings both a savings in time and money to you....

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