Business

Budgeting

Budgeting

It is that wonderful time of year when many are going through the annual budgeting process. Looking at past performances and trying to forecast what the coming year may look like. Being a business owner and also sitting on the finance committee of 2 nonprofits I get a triple dose of this every year. The thing that I have noticed is the similarities among all three. We are all looking at past performances, projecting into the coming year, and attempting to forecast what the results could be. In doing this exercise we make decisions in an effort to carry our mission forward. And during this entire process we are constantly focused at the bottom line. And the whole process is a forecast (goal), not an exact number. We can only control what is within our own organizations and that which is closely aligned with our organizations.  This year I have decided to do this exercise looking at it in a different manner. I want to identify the performance drivers and enhance them to yield better outcomes. I am also moving away from the once a year mentality to a perpetual budgeting process. The key change in my approach will be using root cause analysis instead of treating symptoms. Another item of change this year will be inviting in my vendors in and having a conversation on how we achieve better results. And I don’t mean a conversation with a whip and chair beating them down. I want them to understand my goals and to look for ways I can help them meet their goals.   I want to have that conversation with you and would welcome the opportunity to meet with you personally. Give me a call today and let’s set up an appointment. And any true partner should be willing to bring value add to the table…that has always been my philosophy.   Linked Here is an article that provides other budgeting points you may find helpful.   Charles...

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Next Stop: Workwear Central

You’ve got the gumption, but does your workwear support your work function? Steele Creek Printing is your workwear central. We can help super charge your staff with breathable, stain resistant, industrial style workwear. Visit our Workwear Catalog so you can get down to business. Call us today at 704.697.1755 for more information!  ...

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Direct Mail Campaign Success

As we move forward in today’s social media environment, we cannot forget that getting direct and personal is not  a wasted effort. Direct mail campaigns, done correctly,  can catch the potential client’s eye and draw them into a call to action. Five tips to help your direct mail campaign succeed: 1. Cultivate the perfect list and craft targeted messaging. Make every piece count. Identify your target audience and create a message to fit each target appropriately. Continually refining your data for more campaigns, to create successful future campaigns. 2. Personalize content and be personal. With digital printing it is easier than ever to personalize a mail piece. Use their name, their company, interest and any relevant information in your data base for a responsive campaign. 3. Be specific with your call to action, and focus on just one. Be clear about your call to action, make it easy for the potential client to see and want to pursue.  4. Include a way to track performance, then test and measure what works. Ensure that your efforts are not wasted on your campaign. Make sure to include text or a number on your direct mail piece so that you can track your campaign performance. A good way to do this is to include a promotional code or to ask “How did you learn about us?”.  5. Continually optimize and be consistent with direct mail efforts. Going back to number one, you want to continually refine your data for each campaign. Prepare, Test, Measure, Analyze, Modify and Repeat. These steps are to ensure a successful direct mail piece campaign. Our sales reps are well versed in what it takes to make a successful direct mail campaign.  Want to learn more?  Give us a call or drop us an e-mail – we can show you ways to make your direct mail campaign a great success! Contact David Woodall at 704-697-1754 or by email david@steelecreekprinting.com...

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Business Card Blunders

Business Card Blunders

Take a look at your business card. What do you see?  Does it stand out among all other business cards? Your business card is essential in your marketing and branding efforts. It is most often the first marketing piece your potential clients will see. Will it make a lasting impression or will it become something they just toss away? Below is a link for a great article that names the top five business card blunders. When designing your business cards, watch out for these mistakes. Click HERE to read the article.  ...

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Floor Your Clients

Floor Your Clients

Ok, you’ve put your logo on your vehicles….. You’ve got your sign out front of your business….. But, have you thought about the last blank canvas?  Floor graphics can be used as decorative elements, a way to direct customers and for advertising. Have you looked down at your companies floor lately?  Why not take the next step and market to your customers while they are standing in your office, sitting in the lobby or right when they walk in. Floor graphics make a statement about your company from the ground up....

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