business cards

Top 3 Reasons Why You NEED Business Cards In 2016

Top 3 Reasons Why You NEED Business Cards In 2016

There are many rumors that print media is slowly fading away with all the new technology being offered. But that’s not the case. Business cards are not just tiny tangible items, they are the key to first impressions. Here are just a few reasons why you should still be using them in the digital age.   1. Lack of Nearby Resources  It’s hard enough trying share your business line with the potential client you just connected with at Starbucks, especially when those resources aren’t around. Handing them a business card will ensure they get all your information.   2. Special Event Swapping information digitally can be impersonal. Business cards are suppose to be your first impression on a potential client. You don’t want to ruin that by coming off as unprofessional. Always be prepared!   3. Time Crunch You never know when you could be at the grocery store, a bar or even a dentist appointment and you spark up a conversation about your brand with a stranger. In these situations, you might not have time to pull out your phone and save their contact info. Business cards were designed for people on the go!   Before you swear off print forever, consider the facts. We will still be carrying business cards for many years to come.   Steele Creek Printing can help! We specialize in all kinds of print media, especially business cards.   Get started at http://steelecreekprinting.com/get-started/...

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Identity Inspiration

Identity Inspiration

Brand Identity:  The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish  itself  in the consumers’ mind. Brand Identity is crucial to your business. You want consumers to remember you not just by your products and services –  but also by your BRAND. This is your identity for all the world to see. It needs to POP and positively reflect your company identity. Your Challenge: Take all the printed pieces you use for external use…… Letterhead, envelope, business card, brochures, flyers, invoices  Everything your customer might see and lay them out on a table. Is the design consistent? Do the colors match? Are the fonts the same? How about the layout, is there continuity throughout the pieces ?  If you answered no to any of these questions, give us a call and we can help ….. piece by piece.  ...

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Business Card Blunders

Business Card Blunders

Take a look at your business card. What do you see?  Does it stand out among all other business cards? Your business card is essential in your marketing and branding efforts. It is most often the first marketing piece your potential clients will see. Will it make a lasting impression or will it become something they just toss away? Below is a link for a great article that names the top five business card blunders. When designing your business cards, watch out for these mistakes. Click HERE to read the article.  ...

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Is Your Brand Consistent?

Is Your Brand Consistent?

Brand Consistency This month I want to focus on brand quality and consistency. It is very important that you put out a clear and consistent message in all of your marketing. Many times I have seen that when a company “piece mills” out different items to different vendors the quality of their brand is lost or diluted. This also creates headaches and lost time while working with multiple vendors – time lost that could have been invested running your business and closing deals. I want to highlight one of our clients, Schultz Custom Homes and Remodeling. They have utilized our services to manage their branding. Janet and Tom consulted with their account manager Carol Bell. They made the decision to place their trust in her and Steele Creek Printing to manage their company’s branding. They’ve told me that they are very pleased with the “professionalism and quality we bring to the table.” The image below shows how everything came together for an outstanding presentation. For some additional images click here. There is a link to the right that has a flyer that highlights many of the tradeshow items used. I invite you to take a look. I can’t stress enough the importance of how all of this works with your printed collateral as well as your internet driven marketing. Printing is the backbone of our operation, but as you can see we can help you deliver a consistent message across any media. Charles Wilkerson President PS: I would encourage you to consult with us today and let us manage the process for you, and you can get back to what you do best....

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