branding

Floor Your Clients

Floor Your Clients

Ok, you’ve put your logo on your vehicles….. You’ve got your sign out front of your business….. But, have you thought about the last blank canvas?  Floor graphics can be used as decorative elements, a way to direct customers and for advertising. Have you looked down at your companies floor lately?  Why not take the next step and market to your customers while they are standing in your office, sitting in the lobby or right when they walk in. Floor graphics make a statement about your company from the ground up....

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How to Choose the Right Paper

How to Choose the Right Paper

Choosing the right paper for your printing project can be a difficult task. The paper you choose can make or break your project.  At Steele Creek Printing, we offer a wide variety of stock.  Our experienced sales team can help you select the right paper for your next project Here is a great article with 10 tips to follow when selecting paper for a project. Click here to read the article....

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Essential Social Marketing Strategies

We are all “plugged-in” to social media sites: Facebook, Twitter, LinkedIn, Google+ and such.  They are great tools for marketing your company.  Reach hundreds of people at the click of a button!  But are you using these social sites to your advantage?  Each social site should be considered a piece of your company’s marketing strategy. Your social sites should be linked together, being consistent with one another. All social sites are not created equal. They are each designed differently to promote different aspects of you or your company.  We’ve done some digging and found a great article on how you can use each of your social sites to the best of it’s ability, to benefit your company. Click  here to read the article....

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What’s in a Name? Profit.

Does your company have a “directed” marketing strategy with your clients and potential clients? Recent studies show continued growth in personalized mail. Here are some interesting facts thrown out by the United States Postal Service: “In 2009, 28 percent of mail pieces were personalized. In 2010, that figure jumped to 34-percent, making a remarkable 21-percent increase. But last year, personalization saw even bigger increases, with seven of the 10 months studied registering variable data printing (VDP) usage even higher than 34 percent. Overall, the 2011 numbers represented a 46-percent leap from the 2009 levels.” Companies and organizations are using prospect data in order to personalize their mail more than ever. Call us today and see how we can help you personalize your mail marketing strategy....

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Is Your Brand Consistent?

Is Your Brand Consistent?

Brand Consistency This month I want to focus on brand quality and consistency. It is very important that you put out a clear and consistent message in all of your marketing. Many times I have seen that when a company “piece mills” out different items to different vendors the quality of their brand is lost or diluted. This also creates headaches and lost time while working with multiple vendors – time lost that could have been invested running your business and closing deals. I want to highlight one of our clients, Schultz Custom Homes and Remodeling. They have utilized our services to manage their branding. Janet and Tom consulted with their account manager Carol Bell. They made the decision to place their trust in her and Steele Creek Printing to manage their company’s branding. They’ve told me that they are very pleased with the “professionalism and quality we bring to the table.” The image below shows how everything came together for an outstanding presentation. For some additional images click here. There is a link to the right that has a flyer that highlights many of the tradeshow items used. I invite you to take a look. I can’t stress enough the importance of how all of this works with your printed collateral as well as your internet driven marketing. Printing is the backbone of our operation, but as you can see we can help you deliver a consistent message across any media. Charles Wilkerson President PS: I would encourage you to consult with us today and let us manage the process for you, and you can get back to what you do best....

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