brand consistency

Business Card Blunders

Business Card Blunders

Take a look at your business card. What do you see?  Does it stand out among all other business cards? Your business card is essential in your marketing and branding efforts. It is most often the first marketing piece your potential clients will see. Will it make a lasting impression or will it become something they just toss away? Below is a link for a great article that names the top five business card blunders. When designing your business cards, watch out for these mistakes. Click HERE to read the article.  ...

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Floor Your Clients

Floor Your Clients

Ok, you’ve put your logo on your vehicles….. You’ve got your sign out front of your business….. But, have you thought about the last blank canvas?  Floor graphics can be used as decorative elements, a way to direct customers and for advertising. Have you looked down at your companies floor lately?  Why not take the next step and market to your customers while they are standing in your office, sitting in the lobby or right when they walk in. Floor graphics make a statement about your company from the ground up....

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How to Choose the Right Paper

How to Choose the Right Paper

Choosing the right paper for your printing project can be a difficult task. The paper you choose can make or break your project.  At Steele Creek Printing, we offer a wide variety of stock.  Our experienced sales team can help you select the right paper for your next project Here is a great article with 10 tips to follow when selecting paper for a project. Click here to read the article....

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Essential Social Marketing Strategies

We are all “plugged-in” to social media sites: Facebook, Twitter, LinkedIn, Google+ and such.  They are great tools for marketing your company.  Reach hundreds of people at the click of a button!  But are you using these social sites to your advantage?  Each social site should be considered a piece of your company’s marketing strategy. Your social sites should be linked together, being consistent with one another. All social sites are not created equal. They are each designed differently to promote different aspects of you or your company.  We’ve done some digging and found a great article on how you can use each of your social sites to the best of it’s ability, to benefit your company. Click  here to read the article....

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Do You Have a Marketing Strategy?

Do You Have a Marketing Strategy?

Marketing Strategy What are the expectations of the effort? If you don’t get the results then what? One of the biggest mistakes many make with their marketing efforts is there isn’ t a clear plan. Before you purchase anything work the plan inside and out. One of the strengths at Steele Creek Printing is we have the ability to look at all aspects of a marketing plan and make sure each area works with the other. From print to direct mail to web based efforts it is important to understand the multi-channel approach. Also how all of this relates to promotional products, ad specialties, logo apparel and keeping your Brand consistent. Having all of this available as a single source provider brings both a savings in time and money to you....

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