brand consistency

Top 3 Reasons Why You NEED Business Cards In 2016

Top 3 Reasons Why You NEED Business Cards In 2016

There are many rumors that print media is slowly fading away with all the new technology being offered. But that’s not the case. Business cards are not just tiny tangible items, they are the key to first impressions. Here are just a few reasons why you should still be using them in the digital age.   1. Lack of Nearby Resources  It’s hard enough trying share your business line with the potential client you just connected with at Starbucks, especially when those resources aren’t around. Handing them a business card will ensure they get all your information.   2. Special Event Swapping information digitally can be impersonal. Business cards are suppose to be your first impression on a potential client. You don’t want to ruin that by coming off as unprofessional. Always be prepared!   3. Time Crunch You never know when you could be at the grocery store, a bar or even a dentist appointment and you spark up a conversation about your brand with a stranger. In these situations, you might not have time to pull out your phone and save their contact info. Business cards were designed for people on the go!   Before you swear off print forever, consider the facts. We will still be carrying business cards for many years to come.   Steele Creek Printing can help! We specialize in all kinds of print media, especially business cards.   Get started at http://steelecreekprinting.com/get-started/...

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The Evolution of Interactive Marketing

The Evolution of Interactive Marketing

Are you looking for new fun ways to market your business? Then you have to take a look at the Highly Unique Marketing Vehicle (HUMV) utilizing the Brandstand platform. We are sure you have heard that you need to “engage your audience.” Engagement has been a marketing buzzword for a couple of years now. Most marketers have taken this to heart when it comes to social media but have forgotten how to engage prospects in the real world. Steele Creek is proud to now be offering daily and weekly rentals on the next evolution of interactive marketing – the HUMV. You have the crowd….engage them! We actually rented the HUMV on 2 separate occasions before we ended up purchasing one. It was too much fun to not have our own! And we saw the reactions of the crowds when we used them. Everyone had an incredibly fun time and they all asked….“How can get this for our event?”               At that point we knew we were onto something and wanted to figure out a way to help other business make this kind of impact. Whether you sponsor golf tournaments, have a charity booth, attend trade shows or you are hosting your own event, the HUMV gets you noticed. What exactly is a HUMV? They are self-powered, high-tech, multimedia presentation stages. HUMV represent you and your brand extremely well. Each HUMV is equipped with standard features and is customizable to meet your specific needs. Here are five phenomenal reasons to try out a HUMV at your next event: Engaging – Promote your brand with a custom design and multimedia features that fully engage the crowd! Experiential – Collect valuable marketing data from fans and event attendees Entertaining – Create a lasting impressions that keeps them asking…”How can we get this for our event?” Mobile – Engage crowds anywhere – inside or out – with ease and flexibility Customizable – Choose the design and features that fit your specific needs The HUMV is interactive mobile marketing at it’s best! Inside, outside and anywhere in between, we can add life to your event with a HUMV rapid activation. For more information or to demo a HUMV contact Matt Wilkerson at (704) 967-1751 or email him here today.    ...

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Company Apparel: A Wise Choice

Company Apparel: A Wise Choice

Company logoed apparel is a great way to advertise your company while projecting a professional look. Company apparel has many benefits, the main benefit being that your logo travels wherever you travel. Corporate logoed apparel helps build a distinctive culture among your employees. Your company is a team, so why not dress like one? During this summer we are offering a great price on a new Performance Polo, the  Port Authority K527.  It’s versatile, moisture wicking and available in many colors ! Click here to learn more about this great polo !...

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Direct Mail Campaign Success

As we move forward in today’s social media environment, we cannot forget that getting direct and personal is not  a wasted effort. Direct mail campaigns, done correctly,  can catch the potential client’s eye and draw them into a call to action. Five tips to help your direct mail campaign succeed: 1. Cultivate the perfect list and craft targeted messaging. Make every piece count. Identify your target audience and create a message to fit each target appropriately. Continually refining your data for more campaigns, to create successful future campaigns. 2. Personalize content and be personal. With digital printing it is easier than ever to personalize a mail piece. Use their name, their company, interest and any relevant information in your data base for a responsive campaign. 3. Be specific with your call to action, and focus on just one. Be clear about your call to action, make it easy for the potential client to see and want to pursue.  4. Include a way to track performance, then test and measure what works. Ensure that your efforts are not wasted on your campaign. Make sure to include text or a number on your direct mail piece so that you can track your campaign performance. A good way to do this is to include a promotional code or to ask “How did you learn about us?”.  5. Continually optimize and be consistent with direct mail efforts. Going back to number one, you want to continually refine your data for each campaign. Prepare, Test, Measure, Analyze, Modify and Repeat. These steps are to ensure a successful direct mail piece campaign. Our sales reps are well versed in what it takes to make a successful direct mail campaign.  Want to learn more?  Give us a call or drop us an e-mail – we can show you ways to make your direct mail campaign a great success! Contact David Woodall at 704-697-1754 or by email david@steelecreekprinting.com...

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Identity Inspiration

Identity Inspiration

Brand Identity:  The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish  itself  in the consumers’ mind. Brand Identity is crucial to your business. You want consumers to remember you not just by your products and services –  but also by your BRAND. This is your identity for all the world to see. It needs to POP and positively reflect your company identity. Your Challenge: Take all the printed pieces you use for external use…… Letterhead, envelope, business card, brochures, flyers, invoices  Everything your customer might see and lay them out on a table. Is the design consistent? Do the colors match? Are the fonts the same? How about the layout, is there continuity throughout the pieces ?  If you answered no to any of these questions, give us a call and we can help ….. piece by piece.  ...

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