advertising

Identity Inspiration

Identity Inspiration

Brand Identity:  The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish  itself  in the consumers’ mind. Brand Identity is crucial to your business. You want consumers to remember you not just by your products and services –  but also by your BRAND. This is your identity for all the world to see. It needs to POP and positively reflect your company identity. Your Challenge: Take all the printed pieces you use for external use…… Letterhead, envelope, business card, brochures, flyers, invoices  Everything your customer might see and lay them out on a table. Is the design consistent? Do the colors match? Are the fonts the same? How about the layout, is there continuity throughout the pieces ?  If you answered no to any of these questions, give us a call and we can help ….. piece by piece.  ...

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Business Card Blunders

Business Card Blunders

Take a look at your business card. What do you see?  Does it stand out among all other business cards? Your business card is essential in your marketing and branding efforts. It is most often the first marketing piece your potential clients will see. Will it make a lasting impression or will it become something they just toss away? Below is a link for a great article that names the top five business card blunders. When designing your business cards, watch out for these mistakes. Click HERE to read the article.  ...

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Floor Your Clients

Floor Your Clients

Ok, you’ve put your logo on your vehicles….. You’ve got your sign out front of your business….. But, have you thought about the last blank canvas?  Floor graphics can be used as decorative elements, a way to direct customers and for advertising. Have you looked down at your companies floor lately?  Why not take the next step and market to your customers while they are standing in your office, sitting in the lobby or right when they walk in. Floor graphics make a statement about your company from the ground up....

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How to Choose the Right Paper

How to Choose the Right Paper

Choosing the right paper for your printing project can be a difficult task. The paper you choose can make or break your project.  At Steele Creek Printing, we offer a wide variety of stock.  Our experienced sales team can help you select the right paper for your next project Here is a great article with 10 tips to follow when selecting paper for a project. Click here to read the article....

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Essential Social Marketing Strategies

We are all “plugged-in” to social media sites: Facebook, Twitter, LinkedIn, Google+ and such.  They are great tools for marketing your company.  Reach hundreds of people at the click of a button!  But are you using these social sites to your advantage?  Each social site should be considered a piece of your company’s marketing strategy. Your social sites should be linked together, being consistent with one another. All social sites are not created equal. They are each designed differently to promote different aspects of you or your company.  We’ve done some digging and found a great article on how you can use each of your social sites to the best of it’s ability, to benefit your company. Click  here to read the article....

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